7/23/2023 0 Comments Fidelity netfits![]() ![]() So that means people talking about The Mandalorian for 10 weeks. When Disney launched its streaming service, it decided to drop things weekly. Netflix’s insistence on the binge model means it’s missing out on staying in the zeitgeist, it’s missing out on the old water cooler effect. Instead, Stranger Things will pick up one wave of fan theories about what the next season has in store, instead of weeks of the same. Now that’s a culture Stranger Things could’ve easily tapped into if all the answers weren’t as accessible as pressing “play next episode”. The fan culture of Stranger Things could be supercharged with a weekly release model. You couldn’t discuss spoilers because most people were not at the same point as you.Ĭompare that to something like Game of Thrones, which spawned an industry around speculation, fan theories and more as viewers obsessively combed through every detail to try and figure out what was coming next. Yes, it’s a spoiler-laden show and most people are half-decent humans so there is a natural reluctance to discuss the minutiae of the plot, but the binge model isn’t conducive to that communal experience. For a while there, it seemed as if everyone was talking about Squid Game.īut while people were talking about how good it was, generating excellent word-of-mouth, and where you can buy dalgona candy or Squid Game-inspired Halloween costumes, what people weren’t talking about, relatively, were the story or the characters. Netflix members streamed 1.65 billion hours that the Korean series in the first four weeks after release. ![]() It’s the buzz that matters and buzz is harder to attain especially when even the biggest and loudest shows seem to be a flash in the pan moment. As it filled its originals library with more titles an individual viewer wasn’t interested in than was, what made its shows buzzy became diluted.Īnd with dozens of new titles every month on Netflix fighting for relevance and attention against the dozens more premiering on Disney+, Apple TV+, Amazon Prime, AMC+, Stan, Binge, Foxtel and others, it’s no wonder that it feels like there’s “nothing to watch” on Netflix. Netflix wants to be everything to everyone to try and capture as much of the market as possible. Squid Game is Netflix’s biggest show in its history. It was revolutionary and it worked for Netflix for many years, especially when it was clearly the most dominant force in original streaming series.įor its early series such as House of Cards and Orange is the New Black, they benefited from the novelty of the approach and claimed the lion’s share of the cultural conversation. Netflix was right in the mix to understand that many TV fans wanted to immerse themselves in a show, without waiting a week for the next drop.Īs Netflix moved into streaming and launched its own original series, it would do something new, it would make every episode available all at once and let the viewer decide how and at what pace they wanted to watch it. You can watch your favourite shows for hours and hours, no longer beholden to commercial TV schedules or poor-quality VHS selections. When DVD box sets took off in the early 2000s, viewing behaviour changed. You have to remember that Netflix started life as a mail order DVD rental service to understand why binge-watching is at the core of its ethos. ![]()
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